12 juillet 2019

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Mar 14

GoDaddy Site Builder and Search Engine Optimization? Don’t also Bother!

While the name implies, this website post defines GoDaddy Website Builder to our experience (aside from its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to enhance the on-site Search Engine Optimization of a customer. Its function just isn’t click to harm GoDaddy’s reputation but instead to simply help small businesses understand that GoDaddy’s site Builder isn’t the information administration system (CMS) that is suitable for reaching the salient online existence that is so vital for small enterprises’ survival in this extremely competitive age.

As always, during our initial analysis of your client’s situation, we made a summary of problems that required action. To call a few, the robots.txt file had not been configured precisely, there have been two variations associated with webpage plus one would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing to your Bing+ listing that is local embedded, etc.

We knew that the internet site had been hosted on GoDaddy’s internet site Builder, which we’d no knowledge about, so our idea would be to make an effort to perform the optimizations about it and in case unsuccessful – move the internet site to WordPress and hosting that is regular.

That which we learned is the fact that while being the way that is cheapest to host a site on GoDaddy (that makes it an incredibly cheap choice altogether), the internet site Builder didn’t permit you to perform virtually any action that a frequent hosting will allow one to. GoDaddy promote their device once the option that is best because of their non-technical customers – an extremely easy tool with 100per cent hassle-free setup and upkeep to offer your online business with a comfy fundamental web site.

That is real (the “comfortable fundamental website” part could be argued), nonetheless it is actually just what a WordPress website hosted with regular web web hosting services offers you, too, except WordPress is nowhere near as restricting. The following is my advice to all or any business that is small – don’t get intimidated by exactly how “technically demanding” it really is to put together a WordPress website and “undersell” your on line existence to a web page Builder web site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting design that is SEO development-wise also for the many modest consumers.

Probably the most part that is shocking GoDaddy site Builder is the fact that you don’t already have use of the FTP therefore the database. You are able to imagine the restricted capabilities that derive from this type of limitation. For example, despite the fact that there was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable since the robots.txt is inaccessible. We also contacted GoDaddy’s support center and asked them to improve the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The consumer rep stated straight that the objective of GoDaddy site Builder is always to assist basic users develop a website that is basic something similar to a company card. So anything “too advanced level” will be impractical to implement – exact same applies to our recommendations to 301 redirect one of several house pages to the other (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. So fundamentally the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the least some basic SEO?”. Well, you are able to nevertheless:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that in the event that you take to to make usage of Schema.org markup that might be impossible because every time you insert the rule, the “itemscope” feature just gets stripped away, making the code invalid – one other characteristics remain intact though)

Our Suggestion

That which we advised to your customer would be to migrate their GoDaddy site Builder built web site to WordPress so we are able to implement all our Search Engine Optimization recommendations. The key concern he’d had been that keeping their site becomes very difficult he would have to learn how to deal with WordPress for him because. We chose to provide him a consultation that is free get his method around WordPress which will be certainly not far more tough to manage than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. This way you will definitely manage to completely use Search Engine Optimization guidelines without the limits.

Do you’ve got any experience with GoDaddy Website Builder? Please, comment below!

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